This paper suggests that MNT markets have not yet grown as fast as predicted because the majority of potential users of the technology are still facing significant barriers. The barriers will need to be overcome if the embryonic supply chains are to mature and the markets develop to their full potential. The barriers are common to the emergence of any new high technology industry. The main reasons why companies hesitate to engage with new technology are: 1. Conservatism/lack of risk taking 2. The benefits of the technology are not clearly explained and do not appear to offset the risks 3. Lack of investment in R&D 4. Industry focuses on short term projects and long-term more speculative projects are not supported. There is a perception that MNT has high development costs. R&D staff do not know how to make the business case to senior management. 5. The Supply Chain is Immature 6. Many MNT suppliers are underfinanced and hence not financially secure. 7. Good directories are not available and quality/delivery standards are variable 8. Intellectual Property Issues 9. Small companies are concerned that they may be infringing work done by large players 10. High patenting costs create problems for start-ups and university groups 11. Unreliable Market Forecasts 12. Too much hype early on can create a backlash. 13. Difficulty in finding reliable market data in emerging markets 14. Shortage of Skilled Staff 15. Lack of experienced engineers and designers who know how to solve industry's problems using the new technologies This paper will present a 'how-to' guide to overcome these barriers and help MNT suppliers cross the chasm to the high volume markets.
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