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Interorganizational trust in B2B relationships

机译:在B2B关系中的内敛信任

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While research about trust in B2C relationships appears to be flourishing, we contend that trust in B2B relationships remains underexplored. As the first step toward the remedy of this, we conducted a review of studies in which trust in B2B relationships has been covered, albeit to varied extents. We found that, contrary to the authors' and our expectation, there appeared to be a set of common characteristics among the definitions of trust in those studies. We explored in depth five key dimensions of trust that have been discussed most frequently. They reflect the richness of the concept of trust in B2B relationships. Since, within the context of B2B, trust should not be viewed separately from technologies, we discussed the conceptualizations with which technologies may be viewed as related to trust in B2B. We found that IT has been most commonly viewed either as a tool or nominally. The time factor of trust also is discussed, followed by our conclusion on the commonalities and gaps among the current studies on trust in B2B relationships.
机译:虽然关于B2C的信任的研究似乎蓬勃发展,但我们认为B2B关系的信任仍然是曝光率。作为促进措施的第一步,我们对研究的研究进行了审查,其中覆盖了B2B关系的信任,尽管是不同的范围。我们发现,与作者'和我们的期望相反,在这些研究中的信任定义中似乎存在一系列共同的特征。我们在深度五个关键维度中探讨了最常见的信任。他们反映了B2B关系信任概念的丰富性。由于在B2B的背景下,不应与技术单独查看的信任,我们讨论了可以将技术视为与B2B信任相关的技术的概念化。我们发现它最常被视为工具或名义上。讨论了信任的时间因素,随后我们对当前关于B2B关系信任研究中的共同点和差距的结论。

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