STRUCTURING ENVIRONMENTAL SCANNING AND ORGANIZATIONAL INFORMATION INTERPRETATION: AN ORGANIZATION-LEVEL CONTINGENCY MODEL

摘要

Organizational environmental scanning (OES) and organizational information interpretation (OII) are two critical organizational information processing (OIP) activities, whose importance is only intensified with globalization, intense competition and dynamic environments. This paper proposes a theoretical model in which environmental uncertainty reduction and organizational equivocal resolution are each viewed as influential in establishing appropriate governance structures for enterprise-wide OIP.