THE IMPORTANCE OF ELECTRONIC MEANS OF PAYMENT IN THE BUSINESS TO CONSUMER DEVELOPMENT IN SPAIN: CURRENT EFFECTS ON FINANCIAL INSTITUTIONS

摘要

This paper is devoted to show the importance and evolution of Business to Consumer (B2C) in Spain, so that Spanish card market relevance in this kind of commerce may be explained. It also will allow to forecast how Spanish financial institutions, specially banks, will be affected. Afterwards, Spanish Information Society consolidation enhancing will be analyse and also, conditioning factors that provoke B2C development is not so high as expected. This analysis will permit to connect B2C with electronic means of payment, concretely, with electronic cards. Then Spanish electronic card market will be study in order to established if it is prepared to adopt payments in B2C electronic commerce. Then, all the innovations in this field will be studied and finally, authors will show how these alterations are affecting financial institutions.