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Personal nature and ambiguity as sources of message equivocality: an extension of media richness theory

机译:作为消息等源的个人性质和歧义:媒体丰富理论的延伸

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Media richness theory has become one of the most cited, yet controversial, theories of media choices in organizations. In this paper, we refine and extend media richness theory by more precisely characterizing its key construct, the concept of message equivocality. We identify two sources of message equivocality, personal nature and ambiguity. We then present results from three studies that demonstrate their differential effects on media choices. Personal nature explains variance in media choices over and above that explained by ambiguity. Further, employees prefer to send personal messages via face-to-face meetings, telephone and voice mail, and impersonal messages via electronic mail, facsimile and memos. Implications for research and new media are drawn.
机译:媒体丰富的理论已成为组织中最引用,又争议的媒体选择的理论之一。在本文中,我们通过更精确地表征其关键构建,信息概念来精炼和扩展媒体丰富理论。我们确定了两个消息态度,个人性质和歧义的来源。然后,我们提出了三项研究的结果,证明了它们对媒体选择的差异影响。个人性质解释了介质选择的差异,由歧义解释。此外,员工更喜欢通过面对面会议,电话和语音邮件发送个人信息,以及通过电子邮件,传真和备忘录的非特性消息。绘制对研究和新媒体的影响。

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