Evaluation of the Tourists' Satisfaction of Smart Tourist Attractions Using Importance-Performance Analysis- Taking Jiuzhaigou as an Example

摘要

Taking Jiuzhaigou Scenic Area as an example, on the basis of combing the literature and combining the characteristics of the intelligent scenic area, a smart landscape composed of 14 indicators. District service quality evaluation system, through the questionnaire survey method to obtain tourist evaluation data on these indicators. Based on the 1PA analysis method, SPSS 21.0 was used to analyze the importance-satisfaction difference analysis of the sample data. Evaluation indicators are classified into advantage area, maintenance area, improvement area and opportunity area, and put forward suggestions to improve wireless network coverage, strengthen the construction of a personalized service intelligence system, and strengthen the connection between virtual networks and physical landscapes.