An Innovative Syndicate Medium Ecosystem

摘要

At present, businesses and operators that provide Free Wi-Fi in the world almost emphasize the internet access function of Wi-Fi, while ignoring how to operate the media communication function via Wi-Fi. Users are lost or trapped in the WORLD WIDE WEB internet and classic free Wi-Fi with single channels and multiple clicks. This study explores how emoji Wi-Fi medium technology is creating a new medium in the bitesize internet and driving a technological innovation to turn normal Wi-Fi hotspots into radio stations or brand amplifiers by employing the power of hashtags and emojis. The article focuses on how minimally used Service Set Identifiers (SSIDs) are turned into great marketing assets via an innovative syndicate medium ecosystem, a Hashtags-Over-The-Air platform.