A Study of Strengthening Nano-Technology New Product Value by Using Internet-Marketing technology

摘要

Currently, the fast development of the nanotechnology takes all the attention of the world. Following the development of the nanotechnology, all over the world, including governments, companies, and academic communities all wants to gain profit by using this new technology. For Nano-technology firms, it is important to be able identify, select, assimilate, exploit, and protect its nano-related technologies they had developed, but an successful marketing strategies could give them enough competitive advantages in existing and often saturated markets to become market leaders in their respective markets. The marketing strategy is often critical to the firm's survival. As a result, for succeed in promoting nanotechnology product, it will be the most important to understand the market.