The Application of Joint-cardinal Method in Technology Merchandise Pricing

摘要

The evaluation of technology value plays an important role in technology merchandise's pricing, but it is difficult to value the technology accurately for the demander because of information asymmetry, which affects the efficiency of transaction. According to the characteristic of technology merchandise, this article uses the joint-cardinal method used in principal-agent theory to design a joint-cardinal pricing method of technology merchandise. This method is exercisable and can reduce the requirement to accuracy of technology evaluation, accordingly improves the efficiency of transaction.