The Creative Process in Digital Design: Towards an Understanding of Women's Approach

摘要

The debate about the differences between men and women is quite old but still topical. Many researchers have been investigating the differences in users' gender while experiencing digital products. However, it seems that few studies have investigated gender differences related to the creative process in digital design. The aim of this paper is to try to understand whether there are gender differences in the creative process in digital design in Brazil. In addition, it discusses the possible influences that women have in the design process and their approach to user experience design. For that, interviews and questionnaires with Brazilian designers, both women and men, were carried out. This investigation points out some gender aspects that can make difference in the design of digital products and presents a discussion of the role of women designers.