Antecedents and Consequence of Entrepreneurial Alertness in Franchise Chain

摘要

This paper elaborated Kirzner's concept of entrepreneurial alertness by three antecedents: awareness, motivation, and capability. These antecedents and the consequences of entrepreneurial alertness were investigated in the context of a self-employment franchise chain. The research sample was the largest franchise taxi fleet in Taiwan. The results showed that several factors including environmental scanning (the indicator of awareness), psychological ownership (the indicator of motivation), prior performance, level of education, and working duration in the franchise (the indicator of capability) affect the entrepreneurial alertness and therefore consequently influence the likelihood of entrepreneurial action. The theoretical and practical implications of the results were discussed.