With the in-depth development of China's market economy, there are many price-gouging issues appearing in the running of supermarkets, in which, the original fiction, low price to attract customers but high-priced settlement, no implement in the pricing commitments, as well as price misleading are the most common behaviors of price deception in the supermarket. The generations of the supermarket price cheatings are rooted in the economic interests, the contradictions of the retailer and supplier, and the management mistakes of supermarkets. The suppression of supermarket price-gouging is a difficult task, so advocating the integrity management of price, improving consumers' awareness of rights, carrying out the special rectification of price tag, perfecting the price regulatory mechanism, strengthening the law enforcement ranks of price are the effective solutions of the supermarkets' pricefraud.
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