Understanding the Impact of Internet Media on Patient-Clinician Trust: Model Development and Research Design

摘要

Patient-clinician trust is one of the major concerns regarding the relationship between the public and the healthcare industry. The development of Internet technology, especially Web 2.0 applications, provides us with a greater ability to exchange information and provide feedback. To describe and measure the impact of ICT-based new media on patient-clinician trust, this paper develops a theoretical model that builds on previous literature in both the healthcare and IS research areas. The paper also aims to explain the differing impacts of online reports (Web 1.0) and online comments (Web 2.0), along with the differing impacts of positive and negative comments. Expected contributions and an agenda for future empirical experiment are also discussed in the paper.