Prediction of Customers Consumption Patterns Based on Two-Stage Behavior Analysis Model-Taking Precision Marketing of Telecommunications Data Services as Examples

摘要

Precision marketing is an important marketing strategy to improve customer satisfaction and customer value. This essay combines two-step clustering and Apriori algorithm in data mining technology efficiently, introducing two-stage behavior analysis model, and provides application cases of two-stage behavior analysis model in both customers segmenting and customers consumption patterns mining, taking precision marketing of telecommunications data services as an example.