Research on using sign language in outdoor advertising

摘要

This thesis describes in general sign language's effect and differences in the information dissemination. Actually, because of differences in regional, cultural and individual circumstances, it should be bring forward practical programs. In practical information dissemination, a feasible program is proposed in terms of regional difference, cultural difference, and individual difference of the audience. We aim to provide representation form and rich emotional expression of sign language in the design of outdoor advertising. As a symbol language, it has special skills and innovations in outdoor advertising, perfecting its use in the outdoor advertising development.