Mobile Phones and Outdoor Advertising: Measurable Advertising

Quercia Daniele; Di Lorenzo Giusy; Calabrese Francesco; Ratti Carlo

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Mobile Phones and Outdoor Advertising: Measurable Advertising

机译：手机和户外广告：可衡量的广告

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摘要

A system for measuring audiences of outdoor advertising in specific areas is based on the combination of mobile phone location estimations with Internet listings of social events.

机译：用于测量特定区域中户外广告受众的系统是基于移动电话位置估计与社交事件的Internet列表的组合。

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来源
《Pervasive Computing, IEEE》 |2011年第2期|p.28-36|共9页
作者
Quercia Daniele; Di Lorenzo Giusy; Calabrese Francesco; Ratti Carlo;
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作者单位

University of Cambridge;

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原文格式 PDF
正文语种 eng
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关键词
advertising; mobile computing; pervasive computing;

机译：广告;移动计算;普适计算;

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专利

1. Mobile phones and mobile advertising: an Asian perspective [J] . Hairong Li, Ki-Young Lee International Journal of Internet Marketing and Advertising . 2006,第2期

机译：手机和手机广告：亚洲视角
2. Technology Acceptance Theory and Its Modeling of Advertising: Traditional Advertising or Mobile Advertising [J] . Ramachandran Ponnan, Azween Bin Abdullah Current Journal of Applied Science and Technology . 2017,第3期

机译：广告的技术接受理论及其建模：传统广告或移动广告
3. Technology Acceptance Theory and Its Modeling of Advertising: Traditional Advertising or Mobile Advertising [J] . Ramachandran Ponnan, Azween Bin Abdullah British Journal of Applied Science and Technology . 2017,第3期

机译：广告的技术接受理论及其建模：传统广告或移动广告
4. Comparative Research on Traditional Advertising and Mobile Phone Advertising [C] . Qianyi Li, Jing Huan, Zhiqiang Luan International Conference on e-Education, e-Business and Information Management . 2014

机译：传统广告和手机广告的比较研究
5. The practice of mobile phone advertising in Japan: A grounded theory approach to looking at consumer perceptions. [D] . Greene, Hayley Rose. 2009

机译：日本的手机广告实践：扎根于消费者观念的理论方法。
6. The Outdoor MEDIA DOT: The Development and Inter-Rater Reliability of a Tool Designed to Measure Food and Beverage Outlets and Outdoor Advertising [O] . Natalie S. Poulos, Keryn E. Pasch -1

机译：Outdoor MEDIA DOT：旨在测量食品和饮料出口以及户外广告的工具的开发和层间可靠性
7. Mobile Phones and Outdoor Advertising: Measurable Advertising [O] . Quercia, Daniele, Di Lorenzo, Giusy, Calabrese, Francesco, 2011

机译：手机和户外广告：可衡量的广告

Mobile Phones and Outdoor Advertising: Measurable Advertising

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