Research on the Silk Road Tourism Development from the Perspective of Tourist Destination

摘要

After the Trade Road, Culture Gallery and Traffic Road, the Silk Road will be a bright tourist route in the world map in the 21st century. At present, the Silk Road Tourism has started, however, there are a series of problems, such as weak awareness, inconvenient traffic, inadequate investment, repetitious construction, disorder management and competition. Blessed with beautiful natural scene, long history, profound culture and rich ethnic flavor, it will surely become a global top tourist destination as long as the market orientation is proper, government takes the leading role and enterprises actively participate.