Study on Evaluation Mechanism of Famous Brand Product - Taking Shandong Province's Evaluation for Example

摘要

Taking Shandong province for example, this paper introduces the evaluation method and procedure of provincial famous brand, and then analyzes the main problems of evaluation mechanism of provincial famous brand product from the rationality of famous brand quantity, evaluating index, method and catalogue, and using cluster analysis to analyze the rationality of white wine famous brand of Shandong province in last few years. At last, in order to cope with the problems analyzed, the paper gives some new ideas of famous brand evaluation.