Empirical Study on Evaluation of the Employer Brand of State-owned Enterprise in Transitional Period

摘要

In recent years,there is an upsurge for employers to strive for excellent employers and to establish employer brands. And this becomes the focus of our study. By the ory conclusion and quantitative analysis,this paper con structs a model of evaluation on the value of employer brand of state-owned enterprises through the data of 29 branches of three large state-owned enterprise groups. This paper divides all the factors into four aspects: value of organizational identification; interest of organizational identification; organizational culture; organizational com plex. And the composing factors of employer brand of state-owned enterprise and their contributions to enter prise performance are tested. The result reveals that in the transitional period the establishment of employer brand of state-owned enterprise has quite long way to go. It should attach great importance to create fine organ izational culture and set up effective communication mechanism to reduce unharmonious factors then in the end establish harmonious labor relation within the enter prises and attain the best condition for employer brand establishment.