Study on the Strategy Innovation of Enterprise and Acquirement of First-mover Advantage

摘要

How to make choice between strategy innovation and strategy following? Whether the position of first mover could bring enterprise competitive advantage? These are the questions that enterprises pay much attention to.This article analyze the technology and market factors that affect the first-mover advantages based on the conception of strategy innovation and strategy following.Then it proposes the possibility of acquiring first-mover advantage through strategy innovation and the key resources needed.