Innovative Marketing Organization is Essential in Company Performance

摘要

With the rapid development of customers' needs,globalization and technology,market competition among the firms becomes fiercer.At this time,enterprise's marketing capability has already exceeded productivity and R&D capability and become the most important capability of enterprise to win the competition.Marketing capability is based on the rationality of enterprise's marketing organization.This paper analysis the factors which affect marketing capability and the type of marketing organization,then design,manage and innovate marketing organization in order to create the market-driven enterprise organization to improve enterprise's marketing capability,to cultivate,maintain and renew enterprise's sustainable competitive advantage.