The Supreme Realm of Brand Strategies: Building-up of Brand Loyalty

摘要

Brand, as a carrier of huge invisible assets and the best economic benefits, has become the innovative capabilities of enterprises, the important sign of the market competitive abilities and the driving force of development of enterprises, therefore, the brand strategies are widely stressed by the enterprises, To upgrade the brand strategies to the supreme realm, it is a key to build up the brand loyalty. In this article, the author will explore the building of brand loyalty and its strategic significances on enterprises, and put forward the methods of upgrading the brand loyalty from the perspectives of value marketing.