Extended products branding issues

机译：扩展产品品牌问题

获取原文

页面导航

摘要
著录项
相似文献
相关主题

摘要

The brands which are positioned in tangible layer of extended products must be carefully created, developed and managed.

机译：定位在扩展产品有形层中的品牌必须仔细创建，开发和管理。

著录项

来源
《IEEE International Technology Management Conference》|2006年|1-8|共8页
会议地点
作者
Arash Aloosh; Mehdi Aloosh; Talieh Tarighati; Hamed Shojaei Baghini;
展开▼
作者单位

展开▼
会议组织
原文格式 PDF
正文语种
中图分类
关键词
Branding; Enterprise Network (EN); Extended Enterprise (EE); Extended Product (EP); Virtual Enterprise (VE);

机译：品牌;企业网络（EN）;扩展企业（EE）;扩展产品（EP）;虚拟企业（VE）;

相似文献

外文文献
中文文献
专利

1. Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets [J] . Liu Yeyi, Foscht Thomas, Eisingerich Andreas B., Industrial marketing management . 2018,第may期

机译：产品和品牌扩展的战略管理：扩展B2B与B2C市场中的企业品牌
2. Unconscious thinking, feeling and behavior toward products and brands: Introduction to a Journal of Brand Management special issue [J] . Arch G. Wood side, s. Adam Brasel Journal of Brand Management . 2011,第7期

机译：对产品和品牌的无意识思考，感觉和行为：《品牌管理杂志》特刊简介
3. From the Special Issue Guest Editor: Special Issue on Branding and New Product Development [J] . Erik Jan Hultink Journal of product innovation management . 2010,第1期

机译：特刊客座编辑致辞：品牌和新产品开发特刊
4. Extended products branding issues [C] . Arash Aloosh, Mehdi Aloosh, Talieh Tarighati, IEEE International Technology Management Conference . 2006

机译：扩展产品品牌问题
5. Product quality, image, and salient association levels as factors in brand extendability. [D] . Kim, Woo Sung. 2001

机译：产品质量，图像和显着关联水平是品牌可扩展性的因素。
6. How Preferred Brands Relate to the Self: The Effect of Brand Preference, Product Involvement, and Information Valence on Brand-Related Memory [O] . Rui Feng, Weijun Ma, Ruobing Liu, 2005

机译：偏好品牌与自我的关系：品牌偏好，产品参与度和信息价对品牌相关记忆的影响
7. Influence of Product Similarity between Parent Brand and Extended Brand on Extended Product Evaluation - Focus on Franchise Brand - [O] . Ki-Suk Kim, Bong-Sup Shin 2011

机译：父品牌与扩展品牌的产品相似性对扩展产品评价的影响 - 专注于特许经营品牌 -

Extended products branding issues

摘要

著录项

相似文献

相关主题

期刊订阅