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Influence of Product Similarity between Parent Brand and Extended Brand on Extended Product Evaluation - Focus on Franchise Brand -

机译：父品牌与扩展品牌的产品相似性对扩展产品评价的影响 - 专注于特许经营品牌 -

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Ki-Suk Kim; Bong-Sup Shin;
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年度 2011
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3. Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets [J] . Liu Yeyi, Foscht Thomas, Eisingerich Andreas B., Industrial marketing management . 2018,第may期

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Influence of Product Similarity between Parent Brand and Extended Brand on Extended Product Evaluation - Focus on Franchise Brand -

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