Emotional Design Evaluation Index and Appraisal a Study on Design Practice

摘要

When the most important requirement of product design is no longer quality or function, but user's physiological feelings, understanding consumer/ user's emotional reactions and needs will make it easier to successfully develop a product. For design and development team of a new product, it is a common desire of its designers, marketers and decision makers to build an appraisal modal which help them evaluate the emotion and sensibility value conveyed in a product, so as to provide a basis to improve product design and decision-making quality. For enterprises that want to increase the successful rate of product design, achieve the anticipated benefits once the product is introduced to the market while reduce the risk of failure, establishing a set of evaluation indicators that can be followed to improve design has become an urgent issue. This paper, by adopting literature analysis method and referring to current industry status, firstly studied relevant literature and high-quality industry cases and analyzed the applicability of different emotional evaluation indicators and appraisal methods in the development of industry; then, through quantitative analysis of each indicator's discriminability and applicability, established evaluation indexes and developed a checklist that applicable for general evaluation practice. Application of the sensibility evaluation indexes to develop an emotional design evaluation checklist will greatly help the industry to narrow cognitive gap between designers and consumers and effectively improve the decision-making quality in product design.