Video Diffusion in User-generated Content Website: An empirical analysis of Bilibili

摘要

User-generated content emphasis user' value, and based on the development of Web 2.0, it takes an important position whatever in information diffusion and marketing part. Therefore, it is necessary to identify which factor would give influence to information diffusion in User-generated content website. This research based on video user-generated content website try to find key factors to video diffusion, which provide some basis for web designers and people who use UGC as a marketing tool.