Is Website Strategically Important For The Company: The Influence of Company Size on Website Content

摘要

Nowadays, website has play an important role for the business. Almost every company have its own website to convey some information for a variety of purposes including marketing, after sales services, cataloging, etc. Accordingly, the larger the company the more information or content that must be put on the website. One measure of the amount of information available on website is how many links available in the website. In this paper, we observe the relationship between company size and the amount of content or information available on their website that will be reflected by the amount of links there. In this study, we use n=25 large company owned website. We employ correlation analysis to reveal the relationship between company size and the amount of website links. However, the company size do not relate specifically to it's representing website. The result of the study shows that the relationship is not exist. We have also examine the type of information contained in these links.