声明
1 Introduction
2 Literature review
2.1 Company Generated Content–Corporate Website
2.2 User Generated Content
2.3 Company Generated Content with User Generated Content
2.4 Company Generated Content with Stockholders
2.5 User Generated Content with Stock Market
2.5.1 UGC mood effect to the stock market
2.5.2 Impact of UGC on stock market performance
3 Data collection and description
3.1 Data collection
3.2 Data description
4 Experiment and Analysis
4.1 Framework of Interaction among CGC, UGC and TongHuaShun
4.2 The Ordered Probit Model
4.2.1 Model Description
4.2.2 Results from Ordered Probit Model
4.3 Multiple Linear Regression Model
4.3.1 Model description
4.3.2 Results from multiple linear regression model
4.4 Logistic Regression Model
4.4.1 Model Description
4.4.2 Results
4.5 The Tobit I Model
4.5.1 Model description
4.5.2 Results from Tobit I model
4.6 Discussion
5 Conclusion
参考文献
致谢