County level e-commerce service and financial support in rural China : A value co-creation perspective

摘要

From a value co-creation perspective, we aim to examine county level e-commerce service facing the problem of lack of financial support. Using the data from a randomly sampled questionnaire survey in rural China, we explore the relationship between county level e-commerce service and financial support, and found the value co-creation process within supply chain finance. Findings provided important theoretical and policy implications of supply chain finance in the county level e-commerce industry.