Internet Use for E-Commerce in US Counties: Geographic Patterns and Socio-Economic Influences

摘要

This research examines geographic patterns of internet usage in US counties for engaging in e-commerce and online financial activities. Using the Spatially Aware Technology Utilization Model (SATUM), we posit associations of demographic, economic, employment, and social capital independent variables with five dependent indicators of e-commerce and online financial activities. Spatial bias in regressions is diagnosed and regression findings indicate differing levels of associations of college education, age structure, urban location, and ethnicities for metropolitan, micropolitan, and rural counties. Based upon geographic clustering and regression findings, policies and strategies to remediate the e-commerce digital divide in US counties are recommended.