Effect of Changes in Fresh Vegetables Prices Give Consumers

摘要

On October 6, 2015, TPP (Trans-Pacific Strategic Economic Partnership Agreement) has reached a basic agreement. TPP benefit in the industrial sector of Japan. However Japanese are wary about agriculture sector. As mountains account for 80 % of country, it cannot be efficient agriculture on a large scale in Japan. It is disadvantageous in the price side too. Furthermore, it becomes the problem that the area under tillage decreases by the aging of the scholar of agriculture. Among in this environment, the freshness vegetables are indispensable to a domestic dining table every day. Therefore, it is necessary that the freshness vegetables are supplied qualitative, price mark and quantitatively. It is the purpose that changes in the price of fresh vegetables is to analyze whether give how to affect the purchasing behavior of consumers. As the analysis, changes in price and quantity were classified into three features. Feature 1 is "two peaks of quantity". Feature 2 is 'The difference in the Hall vegetables and cut vegetables". Feature 3 is 'The difference in the way of price declines". From the analysis, the authors clarified what kind of influence the change of the price of freshness vegetables had on the purchasing action of consumers. In addition, it was found that there is a difference market transaction price and store price.