A Lexical Analysis of Nouns and Adjectives from Online Game Reviews

摘要

The objective of this study is to develop playability heuristics by a lexical analysis of nouns and adjectives used in online game reviews. A revised lexical approach is adopted to analyze nouns and adjectives from 821,122 online reviews. Ninety seven (97) factors are extracted from the analysis. Based on the nouns and adjectives highly loaded on these factors, a new heuristic development process is introduced and 116 playability heuristics are developed. This study significantly expands the pool of playability heuristics that can be used by game developers for computer game design. The lexical method in this study demonstrates its effectiveness in developing interface design guidelines when a large number of online reviews are available on a system or product. It can be extended to other fields as well.