BLOGGING AND SOCIAL MEDIA FOR TECHNICAL AND REGULATED INDUSTRIES

摘要

Our world is going digital; there's no denying that fact. Everything with a computer chip (even laundry machines) is now connected to the Internet, and it is consequently the destination for anyone looking for information. Unfortunately, this leaves companies unwilling or unable to jump on the bandwagon in the dust. For many companies and organization, the desire is there to join the digital revolution, but their industries are so highly technical or tightly regulated that it's tough to find a place in the social and ever-changing landscape of digital media. Finding a way to overcome technicalities and cut through the red tape, however, is vital to these companies' fight to stay relevant. By bringing trained technical communicators to the table, highly technical and tightly regulated industries can enter the content marketing arena the right way.