A Study of the Factors Affecting Product Values and Preferences - Using Vacuum Cleaner as an Example

摘要

In an era of advanced technology and information, products change rapidly and manufacturing techniques continuously improve, thus, consumers have more options when purchasing goods and competition among brands becomes severe. In the market, there are various brands of vacuum cleaners. It is important for the products of different brands with similar functions to stand out in order to attract consumers. If they can have attractive appearance and provide consumers with visual differences, they will trigger consumers' purchase desire. This study treats vacuum cleaners as examples in order to determine the correlation between the actual prices of goods in the market and values and preferences of goods to the participants, as well as the relation between values and preferences according to questionnaire survey. Through in-depth interview, the participants suggested the factors of rising and falling ranks of values and preferences, in comparison to actual prices. Research findings will serve as reference for the development of product design. Several important conclusions are found as reference for the industry and designers.