基于游客偏好影响因素的文化旅游产品开发策略--以辽宁兴城古城为例

摘要

With the improvement of people's living standards in today's society,the demands of tourism for people are increas-ingly high,especially cultural tourism is increasingly attractive to people.So,the development of cultural tourism products has a strong research practical significance.With the development of tourism on the personality of people is putting increasing em-phasis on research preferences of visitors that has been strengthened.Based on the study of tourist preference factors,the cul-tural tourism product development has been strengthened.In this paper,taking Xingcheng city as the Case study,history and geography will conduct research Xingcheng city tourism development while are accompanied by research visitors preference fac-tors.Thereby,obtaining a comprehensive development strategy in the visitor preferences can influence factors of cultural tourism products.%随着当今社会人们生活水平的提高，人们对旅游的要求也越来越高，尤其是文化旅游对人们的吸引力越来越大，因此对文化旅游产品的开发和研究有很强的现实意义。随着旅游业的发展人们对个性越来越重视也就是对游客偏好的研究有所加强，基于对游客偏好影响因素的研究从而对文化旅游产品开发有所加强。本文以兴城古城为例进行研究，将对兴城古城的地理历史以及旅游发展进行研究同时伴随着游客偏好因素的研究从而综合得出在游客偏好影响因素的文化旅游产品的开发策略。