MOBILE TECHNOLOGY-MEDIATED ETHICAL CONSUMPTION: COGNITIVE PROCESSES AND TECHNICAL DESIGN CHOICES

摘要

Ethical consumption occurs when consumers are empowered with sufficient information about firm practices to make purchases from firms they believe to be ethical. Mobile smartphone applications are becoming available to provide such information, varying in the transparency of the data they deliver to users. Such data sets range from rich, complex, and proprietary, to those based on parsimonious but transparent, public-domain data sets. This paper presents a theoretical framework for understanding the potential impacts of these differences, and provides an example of what the metrics in a transparent, public-domain data set might look like.