CRM Mode Selecting for SMEs Based on Group Analytic Hierarchy Process and Fuzzy Comprehensive Evaluation

摘要

This study presents a new selecting method of customer relationship management for Small and Medium Enterprises based on group analytic hierarchy process and fuzzy comprehensive evaluation. The method use group analytic hierarchy process to get the target's weight, and evaluate the importance of the schemes by fuzzy comprehensive evaluation method. It not only embodies the decision maker's subjective intent, but also reflects the objectivity of the information. It is a conceptual and strategic breakthrough about the customer relationship management selection for small and medium enterprises.