摘要:本文引入了交通行为控制的概念,明确其控制对象是交通中的人,以同交通系统控制区分开来.首先,借鉴行为科学、管理学和经济学中对人的研究方法,本文提出了以"交通人"的概念来承载交通行为控制对象的共性,明确了"交通人"的内涵与外延及其承载的有关人的性质的假设,并简单阐述了各项假设的意义;其次,通过探讨"交通人"与出行者的区别和联系,明确了"交通人"存在的时空范围;最后详细阐述了"交通人"存在的三个阶段:出行准备、出行中、交通行为回报阶段,提出交通行为意识、交通行为规范和交通行为回报对出行中的交通行为倾向性有重大的影响作用.%In order to differentiate from traffic system control, a concept of traffic behavior control , whose controlling object is person, was introduced in this paper. First,human research method in behavioral science, management and economics were used for reference, and the concept of “traffic man” was proposed to carry the common characteristics of the objects of traffic behavior control, and the “traffic man”possessed connotation , extension, and several assumptions of the human natures and also their implications were raised. Second, the spatial and temporal existence sphere of the “traffic man” was explained through discussion on the assumption distinctions and similarities between the “traffic man” and trip maker. Finally, three stages of the “traffic man” were elaborated: preparations for trip, in trip, traffic behavior return.It suggested that the traffic behavior consciousness, traffic behavior norms and traffic behavior return influenced the tendency of traffic behavior greatly