Consumers' Perceived Security Risks in E-commerce: A Survey Study

摘要

With the rapid development of e-commerce and the growth of Internet business market, security risks in e-commerce become the obstacle which hinders consumers' online purchasing. This paper outlines several kinds of consumers' perceived security risks in e-commerce, and online consumers' assessment information with regard to each security risk are obtained by using well-designed questionnaire. The results indicate consumer's privacy, insufficient current laws and regulations are main barriers for consumers' online shopping.