International Business Communication BarriersCross-cultural Empirical Research (ID: 8-126)

摘要

Successful operation of international business and trade depends on effective and efficient cross-cultural communication, which requires marketers to communicate linguistically, cross-culturally, and interpersonally. This study investigated cross-cultural business communication barriers and factors involved in international communication. Based on the method the western researchers employ, the author try to develop the measurement for international communication barriers. At the same time, the author has conducted empirical research. Proposition and recommendation to stimulate future research about international communication are offered.