Evaluating the Effects of Multi-Modal Travel Informationbased on a Discrete Choice Modelwith Unequal and Asymmetric Structure

摘要

To evaluate the effects of multi-modal travel information (MTI) on traffic congestion, thisrnpaper develops a new choice model (r_QNL model), which can represent individual unequalrnand asymmetric choice behavior based on the concept of relative utility. Empirical analysisrnusing stated preference data collected in Japan confirmed its effectiveness. Simulationrnanalysis showed that, 1) MTI is effective in encouraging the use of a reliable transit system, 2)rnthe best way to reduce car traffic is to provide users with only information concerning transitrnsystems and the second best is to provide only traffic congestion information along with thernaforementioned information.