Personalized Communication, So What's New?

摘要

Organizations are now looking at the 'lifetime value of a customer' as opposed to the value of that customer based on a single transaction. Personalized Customer Communications has become the Marketing tool for creating material that enables organizations to speak to their customers on an individual basis and build long term, profitable relationships with customers. Due to 'instant' society that we live in there is a need to give customers what they want, when they want it - or risk losing them altogether. Organizations need to view their document operations as an asset rather than an expense. Technology alone does not provide solutions; they require the deployment of efficient processes and full utilization of the service as well.