Study on Clothing Marketing Strategies Based on Consuming Behaviors of White-Collar Females

摘要

As the important segment market of the clothing products, the white-collar females' market is of great marketing value. So small and medium-sized clothing enterprises must pay more attention to this group and make innovative marketing strategies of brand according to a series of sales behaviors, for instance, the white-collar females prefer the famous brands. This article mainly talks the characteristics of the white-collar females' consuming behavior in buying clothes and the marketing strategies of clothing brand in the small and medium-sized clothing enterprises based on these characteristics.