The Role of Product Development to Drive Product Success: An Updated Review and Meta-Analysis

摘要

Researches on product development since 1970s have discussed many aspects, yet studies on the role of product development in driving product success, as believed in SCM concept, are rarely available. The available ones do not clearly describe the way product development affects product success. This paper presents a model development of the relationship between several aspects including product development, and product success. Six variables are constructed based on a review, and the relationships are evaluated using meta-analysis on 166 studies spanning 35 years, carried out in four continents, covering large scale industries and SMEs, manufacturers and services, profit and non-profit organization. The result shows that five of the six variables are clearly correlated to product success, while one of them could not be proven. The future work then is model modification based on this result.