Management of French Expatriation in the Chinese Context

摘要

Strong economic growth, significant market potential, and the willingness and ability to receive direct foreign investments, coupled with a rapidly increasing French presence, and the cultural and organisational distances between the two countries; all these factors constitute both an opportunity and a challenge for the development of French businesses within the context of the Chinese market. A comparative study taking as its subject two cases of French expatriation in the Chinese context has enabled a model comprising the three variables that determine the success of an international mission to be formulated. On the basis of the interdependent relationship between these three variables, a number of improvement strategies are proposed which take into account cost, a factor that is the key concern of any company.