Determinants of behavioral intention to mobile payment: Evidence from China

摘要

China's fast-growing mobile payment market deserves widespread research efforts. However, little empirical research has attempted to address this issue. Based on the extended valence framework and innovation diffusion theory, a mobile payment adoption model which reflects both the positive and negative valences of consumers' adoption behavior was developed and empirically tested against data collected from 157 mobile payment users. The results indicate that consumers' perceived positive valence and negative valence are both significant influence their behavioral intention. In particular, from the perceived negative valence perspective, perceived risk has more negative impact on usage intention than perceived Fee; from the perceived positive valence perspective, image exerts a relatively larger influence on behavioral intention than perceived relative benefit. Implications for theory and practice as well as limitations and future directions are discussed.