Visualizing data, encouraging change: Technical interventions in food purchasing

摘要

Baked Potato is a mobile web service geared at addressing the imbalance of power between those who market and those who consume food products. Food marketers rarely provide a detailed range of information about products that would allow consumers to understand how a product and its company connect to their cultural values. The main goal of this application is to connect people in a way that celebrates their differences and gives them agency by helping them make better decisions about their food purchases.