The Product - Service Bundling Model Within Manufacturing Sectors: An Empirical Study From China

摘要

Nowadays, more and more manufacturing companies tend to provide users with not only products but also additional services, by which emerged a trend that manufacturing companies focus much more on knowledge service through the whole process of product life cycle. This paper describes the background of the emerging of knowledge-intensive business services and knowledge-intensive manufacturing and explains how the concept of service extends to the manufacturing sector, which proves that category of knowledgeintensive services should not be confined to service industries and can be extended to many manufacturing companies. Furthermore, this paper summarizes the bundled model of service and products, which helps manufacturing companies to provide customers with greater value and establish its own competitive advantage. What's more, case of Dionex (China) Company has been taken as an example for better understanding the knowledge-intensive service happened in manufacturing.