The present specification relates to a method, apparatus, and computer program for providing a wealth management service in consideration of an investment method, and the method for providing a wealth management service in consideration of the investment method includes the steps of: obtaining information about an investor's financial goals and investment propensity; setting an objective function based on a value function in which the risk aversion and loss aversion included in the investment propensity information are applied to utility for profit and loss; generating a plurality of asset allocation portfolios corresponding to maturity, target return, and initial asset size included in the financial target information from among the portfolios stored in advance for each of one or more investment methods; and for each of one or more investment methods, selecting an optimal portfolio from among a plurality of asset allocation portfolios extracted based on a set objective function.
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