ADVERTISEMENT CONTENT REACTION AND ADVERTISEMENT EFFECT PRE-ANALYSIS SYSTEM

摘要

The present invention relates to an advertisement content reaction and advertisement effect pre-analysis system. An advertisement content reaction and advertisement effect pre-analysis system according to one embodiment of the present invention comprises: a database; a panel sampling part for receiving at least one panel stored in the database to calculate time, gender, age, and occupation to be surveyed, thereby generating at least one sample; a questionnaire setup part for registering an advertisement video or image for conducting a survey and previously setting up a questionnaire about the advertisement video or image; an analysis display part for collecting data on the basis of advertisement information registered in the questionnaire setup part and displaying a collection status in real time; an advertisement analysis part for performing an advertisement assessment on the basis of data set up in the questionnaire setup part and analyzing data collected in the advertisement assessment; and a result display part for displaying a data result analyzed by the advertisement analysis part.